City Pop Website

UX/UI & Prototyping.

City Pop is an innovative and future-proof living concept where, thanks to in-depth neuroarchitecture studies, the surface area is optimised to make guests’ lives easier, inspiring, fun and rewarding! City Pop is based on a Smart Living concept, using the App to manage the apartments and all associated services. Such an innovative project needed to be represented by giving a message of clarity, modernity and safety. The key to the site is made by animations during the scroll of the page and a simple, dynamic layout; favoring navigation from mobile devices.